Purpose
SafeBuy runs the largest accreditation system in the UK for web retailers. It has the only Code of Practice approved by the Office of Fair Trading. The new SafeBuy Star Rating system will enable consumers to see at a glance how the retailer is rated by other consumers. The summary results are also reported to the OFT. Your input counts.
Privacy
Customer input goes to a private site managed by SafeBuy. No data is collected on who visitors are and no information relating to visitors is reported back to the retailer. No cookies are used.
The future
In future we hope you will be seeing more and more logos like this one which tells you how other consumers have rated the retailer. This one does not have a live link but retailers' logos lead to actual consumer data and comments.